C4C aims to apply culture to make positive change possible. 

Listening to the news these days could make any person feel a little hopeless.  On top of all the complex issues we have not solved yet – from poverty to pandemics, from abuse to obesity, from migration to #metoo – we are warned for effects of climate change that will touch us all. We know that the pandemic is part of the same change as the water-wars that have already begun. Real danger is coming closer, and action is needed.

But what can we do? In the midst of all this insecurity, more and more of us are looking for help, comfort and advice – also to keep our own fear in check. 

We have come an incredible way in terms of prosperity, thanks to clever use of rationality and science. But it seems we have lost other forms of meaning in the process.

Mankind lives by the grace of stories that give meaning to our existence – as individuals and as a community. The sum of all these stories is what we call culture. To face the challenges we see coming, we need good stories, now more than ever. New stories have always been inspired by old stories – and then a little change is added.